Deeplinking works – Now your SEM team can run marketing campaigns that link directly to the content, product or service that they are promoting.

Easy to use – FluidHtml makes it much easier to build RIAs. Whereas ActionScript, the authoring language for Flash, is hard to learn and requires serious programming skills, anyone that can code HTML can code FluidHtml.

Lower development costs – FluidHtml RIAs can be developed by less expensive programmers and require fewer man hours to build than Flash.

Lower support costs – Changes and updates to compiled applications are a costly pain in the butt. With FluidHtml, changes are as normal as HTML updates and have associated, much lower costs. Change your site daily if you like.

Dynamic content generation – 1,000s of pages assembled from assets in a CMS … like the normal web … and these pages can be assembled based upon user data, input, changing of the seasons,… any computed element.

Faster time to market – RIAs, by their very nature, tend to require more effort in design. With compiled applications, this can be very time consuming because each design iteration requires multiple time consuming steps. FluidHtml greatly improves upon this because our served and interpreted approach makes rapid prototyping a snap.

Power and efficiency – Developers can now apply important concepts such as style sheets and theming to the development of rich media applications. Up til now, that has not been possible.

Animation – FluidHtml has a remarkably powerful animation engine that allows you to generate scripted animations on the fly.

Complete Animated Websites – Complete websites with thousands of pages can be built in FluidHtml – this is unthinkable in Flash.

3D!!! – FluidHtml makes complex 3D animations easy – something that’s exceedingly difficult in Flash 10.

Runtime Databinding – FluidHtml supports databinding so that one object’s behavior can be linked to another object dynamically.

Websites within websites – FluidHtml supports Flash-within-flash and can display websites within websites.